$110K from $9K

John runs Trench Guys, and in his first three months with DryScale the Meta account turned $9,076 in ad spend into $110,000 in revenue — a 12.1x return before any secondary channel was layered on.

The build followed the same playbook that works in this category when it's executed tight: homeowner-POV creative instead of stock, a qualification form that screens on homeownership and service area, and server-side CAPI wired up from day one so the algorithm optimizes off real closed revenue instead of raw form fills. Broad targeting — geographic and homeowner layers only, no interest stacks — and let the signal find the buyers.

But the ad account was only half of it. The reason $9K produced $110K rather than a pile of uncontacted leads is the operational layer underneath it: 60-second speed-to-lead, a structured multi-attempt dial cadence, and follow-up loops that kept working the pipeline instead of letting quotes go cold. Meta filled the top of the funnel; the system made sure the leads actually turned into booked jobs.

Three months, one paid channel, 12.1x. John's testimonial tells it in his own words.