Built for Concrete companies doing $1M+ a year
GOOGLE ADS & PPC FOR CONCRETE CONTRACTORS
Google Ads for concrete contractors puts you in front of homeowners the moment they search for the work: Local Services Ads where they're available for your category and market, and Search campaigns built on high-intent service terms. DryScale runs both on call tracking and offline conversion data, so Google learns from booked and closed jobs. Every lead also goes straight into the 60-second follow-up machine, because Google traffic without fast follow-up is the quickest way to burn a budget.
What's broken
Someone searching "mudjacking near me" or "driveway replacement" wants to talk today, and they'll tap more than one ad to get there. If your office calls back after lunch, you paid for the click and whoever answered first is booking the estimate.
Broad keywords with no negatives pay for DIY projects, people pricing bags of mix, and finishers looking for work. Left unmanaged, the search terms report fills up with clicks that were never going to become a job.
If the only conversion Google sees is a form fill or a short call, it goes looking for more of those, wrong numbers and tire-kickers included. Without booked and closed jobs fed back, the bidding never learns which searches actually pay.
How we run it
Google Search opens in Phase 3, after the leaks are patched. Every lead has to be getting a text, an email and a dial within a minute, with 5 call attempts across the next 72 hours, before we pay for a single high-intent click.
Where Local Services Ads are available for your category and market, they usually appear at the top of the results with your rating beside your name, and you're charged per lead instead of per click. Google runs its own business verification before they go live, so that paperwork starts early.
Campaigns are split by service (slab lifting, epoxy garage floors, stamped patios, driveway replacement) so each ad matches what the person typed. Negatives that screen out DIY, supply and job-seeker searches go in on day one and get updated as new search terms show up.
Call tracking on the ads and on your site ties each call and form to the campaign and search term that produced it. Every lead lands in the CRM and the Insight Dashboard with its source attached.
As leads move to Booked, Sat and Won in the CRM, those outcomes go back to Google as offline conversions. The bidding then chases searches that turn into signed jobs instead of searches that just ring the phone.
What you get
Every channel runs inside the same 5-phase growth system: tracked to the dollar, followed up in 60 seconds, and visible on your live dashboard.
See the 5-phase systemFAQ
Usually both, in that order. Where Local Services Ads are available for your category and market, they're the simpler start: Google bills per lead, and your reviews show next to your name. Search campaigns come next and give you more control over which services, towns and terms you pay for.
They are when the follow-up behind them is fast. Google searchers are usually ready to book, which is what makes the traffic valuable and what makes a slow call-back so expensive. If leads wait hours to hear from you, your ad spend mostly fills your competitors' calendars.
Start with searches that never turn into jobs: DIY and how-to terms, material terms like mix, bags or rentals, and job-seeker terms like hiring, careers or salary. Add the services you don't offer and towns outside your service area. Then keep reviewing the search terms report, because new junk keeps showing up.
Every call and form is tracked to the campaign and search term behind it, and the CRM records what happened next: booked, sat, quoted, won or lost. DryScale sends those outcomes back to Google and shows them in the Insight Dashboard, so every campaign gets judged on revenue.
Not in your territory. DryScale works with one contractor per territory, so we're never bidding against ourselves on your search terms or splitting your market between two clients.
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