Built for Foundation repair companies doing $1M+ a year
DryScale runs foundation repair marketing end to end: owner-led video on Facebook and Instagram that explains the problem plainly, Google search for homeowners who just found a crack, referrals from real estate agents and home inspectors, and a call center that calls every lead within 60 seconds. You get more inspections booked, and more of them followed through to a decision, each tracked from the first click to the signed contract or the lost job.
How your customers buy
Foundation problems are frightening because the homeowner can't see how bad they are. A crack they've watched for years suddenly looks wider, doors start sticking, a floor starts to slope, or an inspector writes up settlement during a sale. They worry about the cost, about being upsold, and about whether the house is safe. Many book more than one inspection, look for an engineer's opinion and ask early about financing. They hire the company that explains the problem plainly, shows up when it said it would, and keeps in touch while they decide. Speed wins when there's a closing date; follow-up wins almost everywhere else.
Where the money leaks
A foundation job rarely signs at the kitchen table. Homeowners compare inspections, wait on financing or an engineer, and talk it over. Without a follow-up cadence, a strong inspection turns into a quote that goes quiet.
Alarming creative pulls clicks from worried homeowners and loses them at the inspection, when the number lands. It also blends into every other foundation ad in the feed. The company that explains the problem calmly is the one people trust with the check.
Foundation repair results are crowded with national companies, franchises and directories, so paid search alone gets expensive fast. You need homeowners to know your name before they search, and referral partners who send work straight to you.
The playbook
DryScale runs owner-led video around you on Facebook and Instagram, only in the zip codes you want to work in. You explain what a crack pattern or a sloping floor usually means and how you check it. Server-side Conversions API (CAPI) reports booked inspections and signed contracts back to Meta, so it looks for more homeowners like your real customers.
Phase 1 builds a Google Business Profile in the right categories and a page for each problem homeowners search, like bowing walls, cracked foundations and sloping floors, plus each town you serve. Paid search comes later and stays focused on the problems and towns that actually sign.
Inspection reports during home sales flag cracks and settlement all the time, and the agent needs an answer before closing. DryScale recruits agents and inspectors as referral partners and moves their jobs to the front of your schedule, with every referral tracked by partner.
Our call center calls every lead within 60 seconds of opting in and books the inspection into your calendar. Then every open inspection and quote stays in a follow-up cadence by phone, text and email until it's won or lost, so homeowners getting second opinions keep hearing from you.
Many foundation companies also fix crawl spaces and wet basements. Those lines run in the same campaigns and the same pipeline with their own hooks and stages, so the call center knows what the homeowner reported and you can see which line of work is paying.
FAQ
DryScale builds trust before the inspection. Owner-led video on Meta explains foundation problems plainly in your zip codes, Google search catches homeowners who just found a crack, and real estate agents and inspectors send deadline-driven jobs. The call center calls every lead within 60 seconds and books inspections straight into your calendar.
Yes, mostly in how long and how anxious the decision is. The ticket is large, the problem is hard to see, and homeowners often get second opinions. That puts more weight on trust before the inspection and follow-up after it than on finding the cheapest lead.
Yes, when they explain rather than scare. Owner-led video about real cracks, walls and floors, shown only in your zip codes, makes your company familiar before a homeowner ever searches. A short qualifying form and a call within 60 seconds turn that attention into booked inspections.
Every open quote stays in a follow-up cadence by phone, text and email until it's won or lost. Homeowners waiting on financing, an engineer or a spouse keep hearing from your company, and old quotes get a reactivation pass instead of being forgotten.
No. DryScale works with one contractor per territory, so the leads your system generates are never shared with a competitor down the road.
One contractor per territory
Apply below and book a free game plan call to see exactly how it works.
