You can't fill a leaky bucket. Fix follow-up, tracking, and CRM before spending a dollar on new ads.
Built for Contractors doing $1M+ a year
About
Built by people who ran the ads. And saw everything that was broken behind them.
The story
DryScale was started by Jaxen Delorme (22) and Nicholas Vasiliu (21), who met as the operators of two separate marketing agencies and decided to combine forces rather than keep grinding in parallel. Both had been running ads long enough to watch the same pattern destroy contractor after contractor — slow follow-up, dead leads, broken tracking, no idea which dollar was actually working — and to watch generalist agencies recycle the same playbook across five competitors in one city and call it a strategy.
Their first engagements made the thesis obvious. They generated the leads. The leads didn't convert. There was no system behind the form. That's when DryScale stopped being an ad agency in their heads and started being what it is now: a full growth firm with the infrastructure built in.
Today DryScale works with concrete contractors first — leveling and lifting, epoxy and floor coatings, decorative and stamped, flatwork, and repair — and then with basement waterproofing, foundation repair and crawl space companies. Concrete is one of the most visual trades in home services, and too many contractors are stuck with generalist agencies running playbooks pulled from every other trade. The rule is the one DryScale was built on: get obsessively good at the trades we serve — every operational lever, every market quirk — and work with one contractor per territory.
Jaxen manages and oversees the systems, the sales, and the AI infrastructure behind it. Nicholas manages and runs client success, fulfillment, and the processes that get contractors the results to scale.
The seven beliefs
What we believe. Shows up in every engagement.
Every dollar should be tracked. If you don't know where each dollar is going, you're already losing.
Speed-to-lead is the #1 hidden killer. Respond in 60 seconds.
Channels stack. Meta + LSA + Search + SEO + Referrals beats any single channel maxed out.
The contractor's existing leads are gold. Reactivation pays for engagements before new leads start.
Operational capacity is the ceiling. No point making leads faster than the crews can pour.
The business owner shouldn't be the marketing manager. They should run their company.
Run your company. We'll run the growth
This is not for companies who are not looking to scale.
Apply below and book a free game plan call to see exactly how it works.