ABOUT
Built by someone who ran the ads. And saw everything that was broken behind them.
Founder
Jaxen Delorme
Jaxen Delorme founded DryScale after running Facebook ads for waterproofing contractors and watching the same pattern over and over: huge ad spend, mediocre results — not because the ads were broken, but because the operations behind them were leaking.
Slow follow-up. Dead leads. Broken tracking. No idea which dollar was actually working.
Instead of just running better ads, Jaxen built the full system: speed-to-lead infrastructure, call centre integration, CRM automation, multi-channel lead generation, AI agents to handle scale.
The result: contractors like Nick (going from $1M to $2M in 6 months) and Mike (collecting $68K from $3K in ad spend in 30 days) — outcomes no traditional ad agency was delivering.
THE SEVEN BELIEFS
What we believe. Shows up in every engagement.
01
You can't fill a leaky bucket. Fix follow-up, tracking, and CRM before spending a dollar on new ads.
02
Every dollar should be tracked. If you don't know where each dollar is going, you're already losing.
03
Speed-to-lead is the #1 hidden killer. Respond in 60 seconds.
04
Channels stack. Meta + LSA + Search + SEO + Referrals beats any single channel maxed out.
05
The contractor's existing leads are gold. Reactivation pays for engagements before new leads start.
06
Operational capacity is the ceiling. No point making leads faster than the crew can install.
07
The business owner shouldn't be the marketing manager. They should run their company.