Built for Waterproofing companies doing $1M+ a year
GOOGLE ADS & PPC FOR WATERPROOFING COMPANIES
Google Ads for waterproofing companies catch homeowners at the moment they search with water on the floor: Local Services Ads where they're available for your category and market, and Search campaigns on the problems people type, like a leaking basement or a sump pump that quit. DryScale runs both on call tracking and offline conversion data, so Google learns from booked inspections and sold jobs. Every lead goes straight to our call center, which calls within 60 seconds, because a homeowner bailing water doesn't wait for a callback.
What's broken
After a heavy rain, searches surge and competition for every click heats up. Campaigns on autopilot can spend the month's budget in a few days, then keep buying leads after your schedule is already full, and those leads go cold because nobody can get out to them this week.
Waterproofing searches are full of people looking for sealer, paint, a dehumidifier or a how-to video. Without negative keywords, the search terms report fills up with clicks that were never going to become an inspection.
Someone searching "basement leaking" at night wants a person now, and they'll call the next ad if the first one goes to voicemail. If your office calls back the next morning, you paid for the click and another company is already on the schedule.
How we run it
Every lead has to be getting a call within 60 seconds of opting in before we pay for a single high-intent click. Nights and weekends are covered too, because storms don't keep office hours.
Where Local Services Ads are available for your category and market, they usually appear at the top of the results with your rating beside your name, and you're charged per lead instead of per click. Google runs its own business verification before they go live, so that paperwork starts early.
Campaigns are split by what the homeowner is dealing with: a wet or leaking basement, wall cracks, a failed sump pump, crawl space moisture. Each ad matches what the person typed and lands on a page about that problem. Negatives for DIY products, rentals and job seekers go in on day one and get updated as new search terms show up.
Budgets follow demand and capacity together. When a storm hits and your crews have room, spend opens up. When the calendar is full for the next two weeks, it pulls back, so you're not buying leads you can't get to.
Call tracking ties every call and form to the campaign and search term behind it. As leads move to Booked, Sat and Won in the CRM, those outcomes go back to Google as offline conversions, and bidding chases the searches that turn into signed jobs.
What you get
Every channel runs inside the same 5-phase growth system: tracked to the dollar, followed up in 60 seconds, and visible on your live dashboard.
See the 5-phase systemFAQ
Usually both, in that order. Where Local Services Ads are available for your category and market, they're the simpler start: Google bills per lead and your reviews show next to your name. Search campaigns come next and give you more control over which problems, towns and terms you pay for.
Spend should follow both demand and your schedule. Storms bring a wave of urgent searches, but if your inspectors are booked out for two weeks, extra clicks become leads that go cold. DryScale opens spend up when there's room on the calendar and pulls it back when there isn't.
Start with searches that never turn into inspections: DIY terms like sealer, paint and how-to, product and parts searches people make before a trip to the hardware store, and job-seeker terms like hiring and salary. Add services you don't offer and towns outside your service area, then keep reviewing the search terms report.
They are when the follow-up behind them is fast. Waterproofing searchers are usually dealing with water right now, which makes the traffic valuable and a slow callback expensive. If leads wait hours to hear from you, your ad spend mostly fills a competitor's calendar.
Not in your territory. DryScale works with one contractor per territory, so we're never bidding against ourselves on your search terms or splitting your market between two clients.
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