Built for Foundation repair companies doing $1M+ a year
FACEBOOK & INSTAGRAM ADS FOR FOUNDATION REPAIR COMPANIES
Facebook ads for foundation repair companies have one job before anything else: make a worried homeowner trust you enough to let you look at their foundation. DryScale runs Meta ads for foundation repair and crawl space companies built on owner-led video, shown only in the zip codes you want to work in, with a short form that screens for homeownership and service area. Our call center calls every lead within 60 seconds and books the inspection straight into your calendar.
The pipeline
Follow one owner-led take from the edit to an inspection on the calendar.
Before you sign a foundation repair quote, watch this.
Here's what that stair-step crack is telling you.
We only work in these zip codes. Here's why.
What's broken
Ads that shout about a failing house pull clicks from anxious homeowners, then lose them at the inspection when the number lands. Foundation repair is one of the biggest checks a homeowner writes, for a problem they can't see. They hire the company that explained it calmly and plainly, not the one that scared them.
A homeowner with a bowing wall or a stair-step crack often books more than one inspection, talks it over, and waits on financing or an engineer's report. If nobody follows up after the inspection, a job you should have signed turns into a quote that goes quiet, and the ad spend that produced it is gone.
Inspection reports during a sale flag cracks, settlement and crawl space damage all the time, and the seller or their agent needs an answer before closing. They call a few companies and book whoever picks up. A callback the next morning is often too late for that job.
Why generic ads fail
The targeting is 100 miles wide, and more budget just buys more of the same garbage faster.
Patience is not a strategy if the creative is generic.
Your ad
Competitor's ad
Generic creative · 100-mile radius
How we run it
You, in front of a real wall or under a real house, explaining what a crack pattern or a sloping floor usually means and how you'd check it. One take becomes several hooks with burned-in captions. If you don't show your face, if you don't show your expertise, if you don't show your personality, and if you don't explain what makes you different, you're a commodity. And you're underperforming every single time.
We run owner-led video around you, only in the zip codes you actually want to work in. Your inspectors spend their days where the jobs make sense, instead of driving two hours for a lead that was never going to sign.
A short form asks about homeownership, service area and what they're seeing: cracks, a bowing wall, sticking doors, a sloping floor or a crawl space problem. Our call center calls every lead within 60 seconds of opting in and books the inspection into your calendar, working from a script built around how you sell, including how you answer questions about price and financing.
Inspections that don't sign the same day go into a follow-up cadence until they're won or lost. Homeowners waiting on a closing date, a spouse, an engineer or financing hear from you on a schedule, not only when they call back.
Server-side Meta Conversions API (CAPI) reports booked inspections, sat appointments and signed contracts from your CRM. Meta then looks for more homeowners like the ones who actually signed, not more people who click on alarming headlines.
What you get
Every channel runs inside the same 5-phase growth system: tracked to the dollar, followed up in 60 seconds, and visible on your live dashboard.
See the 5-phase systemWe call and book
We actually call and book the leads directly into your calendar, so you don't have to call when you're on the job site or when you're taking an estimate.
FAQ
Yes, when they build trust instead of fear. Foundation repair is a large, unfamiliar purchase, and homeowners hire the company they understand and believe. Owner-led video that explains the problem plainly, targeting limited to your zip codes, and a call within 60 seconds turn that trust into booked inspections.
No. Alarming ads pull clicks from worried homeowners, then lose them when the inspector shows up with a big number. Calm, specific video about what cracks, bowing walls and sloping floors can mean, from the owner who stands behind the work, tends to bring in homeowners who are ready to fix the problem.
Yes. Many foundation companies also fix sagging floors, damp crawl spaces and failing vapor barriers, and those jobs run in the same campaigns with their own hooks and form questions. The call center sees what the homeowner reported before it dials.
Every open inspection and quote stays in a follow-up cadence until it's won or lost. Homeowners getting second opinions, waiting on an engineer's report or sorting out financing keep hearing from your company, so the job doesn't go to whoever followed up last.
Yes. Whenever a contractor comes to us and says that they're not willing to show their face, we turn them away. A homeowner deciding on a foundation repair wants to see who's behind the company before letting anyone in to look.
Apply
Apply below and book a free game plan call to see exactly how it works.
