Built for Crawl space companies doing $1M+ a year
DryScale runs crawl space contractor marketing end to end: owner-led video on Facebook and Instagram that shows homeowners what's under their floor, Google search for the musty-smell and soft-floor questions, referrals from home inspectors and real estate agents, and a call center that calls every lead within 60 seconds. You get more crawl space inspections booked on your calendar, each tracked to a sold encapsulation or repair, or a lost job.
How your customers buy
Almost nobody goes into their crawl space. Homeowners notice the symptoms upstairs instead: a musty smell, floors that feel soft or bouncy, cold floors in winter, more bugs than usual, or humidity that never goes away. Many first hear about it from a home inspector during a sale. They don't know what an encapsulation is, why it costs what it does, or whether they really need it, so they want someone to show them what's down there. They tend to book whoever explains it simply, answers quickly and can get out to look this week, and many ask about financing before the inspector leaves the driveway.
Where the money leaks
The work happens in a space nobody visits, so the homeowner has nothing to measure your price against. If your marketing doesn't show what's under the floor and why it matters, the quote feels like a guess, and they put it off.
Inspectors write up moisture, wood rot and torn vapor barriers constantly, and the sale won't wait. Sellers and agents call a few companies and book whoever picks up. A callback the next day often loses the job.
Unlike a flooded basement, a musty crawl space rarely feels like an emergency. Homeowners get an inspection, then wait. Without follow-up, those quotes sit in the CRM while the problem keeps getting worse under the house.
The playbook
DryScale runs owner-led video around you on Facebook and Instagram, only in the zip codes you want to work in. You walk homeowners through a real crawl space: the moisture, the damage and the fix. Server-side Conversions API (CAPI) reports booked inspections and sold jobs back to Meta, so it looks for more homeowners like your real customers.
Homeowners search the symptom, not the system: a musty smell in the house, soft floors, high humidity, water under the house. Phase 1 builds a Google Business Profile with your crawl space work listed and photographed, a page for each problem and each town you serve, and reviews that mention the job.
Inspectors and agents run into crawl space problems on sale after sale in markets where most homes sit over one. DryScale recruits them as referral partners and moves their deadline jobs to the front of your schedule, with every referral tracked by partner.
Our call center calls every lead within 60 seconds of opting in, then follows up several times on day one, a couple of times on day two, then daily, weekly and monthly until the inspection is booked. Your crews stay under the house while the calendar fills.
Inspections that don't sign the same day go into a follow-up cadence until they're won or lost, so homeowners who put it off keep hearing from you. Older quotes get a reactivation pass instead of dying in the CRM.
FAQ
DryScale shows homeowners what's under their floor. Owner-led video on Meta in your zip codes explains the symptoms and the fix, Google search catches homeowners asking about musty smells and soft floors, and inspectors and agents send home-sale jobs. The call center calls every lead within 60 seconds and books inspections straight into your calendar.
Yes, when the video shows the problem. Most homeowners have never been in their crawl space, so a few seconds of moisture, damage and a finished encapsulation explains the job better than any headline. Pair that with a short qualifying form and a 60-second call, and interest turns into booked inspections.
Make it visible, then keep following up. Show the problem in your ads and on your site, book the inspection fast while the homeowner is paying attention, and keep every open quote in a follow-up cadence until it's won or lost.
Yes. Inspectors flag crawl space moisture and damage during home sales, and agents need it handled before closing, which makes both a steady source of time-sensitive work. DryScale handles partner outreach, gets referred jobs onto your schedule quickly and tracks which partners send work.
Yes. Basement waterproofing, foundation repair and crawl space companies are DryScale's second group, after concrete. If you sell more than one of those, they run in the same system with their own campaigns and pipeline stages.
One contractor per territory
Apply below and book a free game plan call to see exactly how it works.
