Built for Epoxy & floor coating companies doing $1M+ a year
DryScale runs epoxy flooring marketing for garage and floor coating companies: install-reveal ads across Facebook and Instagram, local search that catches "garage floor coating near me," and a live call on every inquiry within 60 seconds. The goal is a full install calendar of epoxy and polyaspartic jobs, with every lead tracked from first click to finished floor.
How your customers buy
A coated garage floor is a want, and the buyer shops like it. They've scrolled past enough finished garages to know the look they're after, and they judge installers on photos and video before reading a word. Many are also weighing a national franchise brand and a DIY kit off a store shelf. The questions that decide the job are practical: how the slab gets prepped, how the floor holds up to hot tires and road salt, and how soon they get the garage back. Wants slide to "someday" fast, so the marketing job is to show real installs, make the case for pro prep, and stay in touch until they're ready.
Where the money leaks
Franchise brands can buy more attention than a local installer, and some homeowners take size as a sign of quality. You win on proof they can't copy: floors in nearby towns, reviews from neighbors, and an owner-run crew that answers fast.
A kit on a store shelf tells homeowners a coating is a weekend job at a fraction of your price. If your marketing never shows the diamond grinding, the crack repair and the full flake broadcast, your estimate gets compared to a can of paint.
Coating ads draw plenty of people who love the look and haven't decided to spend. Without qualification and nurture, estimators burn evenings on garage walk-throughs with people who were never buying this year.
The playbook
The ads that work show the change: a stained, cracked slab, the grinder pass, flake going down, the car parked on a finished floor. DryScale cuts those ads from your own installs, qualifies each lead on ownership and location, and passes signed jobs back to Meta server-side so it finds more buyers like them.
Your Google Business Profile, town pages and review flow get tuned around garage floors in Phase 1, using photos from real jobs. Later, Local Services Ads come in where your category and market allow, then Google Search Ads on epoxy and polyaspartic terms, tied to call tracking and offline conversions.
Plenty of garage floor coating leads aren't ready this month. Nurture loops keep them warm with texts and emails showing finished floors, and dead leads get reactivated monthly. The day a browser turns into a buyer, the call center has them on the phone within 60 seconds and the estimate on your calendar.
Coating installs depend on temperature and cure conditions, so garage work can often run later into the year than exterior concrete. We keep ads and follow-up running through that stretch while flatwork crews sit out the off-season.
If you want shop, warehouse or showroom floors, DryScale builds commercial as its own CRM pipeline, with its own search terms and builder referrals, so long bids don't bury garage estimates. It's optional.
FAQ
It starts with the reveal. DryScale turns your real installs into Meta and Instagram ads, builds local search around garage floor coating terms, and keeps undecided buyers in nurture until they're ready. Once a buyer is ready, the call center phones them within 60 seconds to book the estimate.
Yes. Franchise brands can outspend you on awareness, but homeowners still hire the installer they trust and the one who responds first. DryScale puts your real floors, local reviews and fast response up front, which is where an owner-run coating company is strongest.
Usually not, because the buyer is the same homeowner. DryScale tests creative angles, like the look of a flake or metallic floor against a faster return to service, and the dashboard shows which angle books more estimates in your market.
Less than exterior concrete. Installs depend on temperature and cure conditions, so garage work can often run later into the year than flatwork or stamped jobs. DryScale keeps the ads and follow-up on through that stretch.
Yes, as an optional second lane. DryScale sets up commercial work as a separate CRM pipeline with its own search terms and partner referrals, so long commercial bids don't crowd out residential garage estimates. We usually add it once the garage side is steady.
One contractor per territory
Apply below and book a free game plan call to see exactly how it works.
