Meta · The front end
Owner-led video
In the AI age, human-to-human interaction is the most important thing. Your face carries the ads, cut into several hooks with burned-in captions.
Built for Concrete companies doing $1M+ a year
Your face. Your zip codes. Your calendar.
Concrete contractor marketing with your face on it. We run owner-led video around you, only in the zip codes you actually want to work in.
100+ contractors15 statesUS & Canada
DryScale Lead DeskLeads · This weekSample accountTodayLive
SSample account
Search⌘K
Leads
Calls
Calendar
Zip codes
Creative
Campaigns
Driveways · Hook A
Stamped · Hook B
Leveling · Hook C
Epoxy · Paused
Call center onlineEvery lead called in under 60 s
Leads6 zip codesCalled < 60 s
JobZipCalledEstimate
- Driveway replacementOwner video · Hook A64151Called in 0:42Estimate booked Thu 9:30
- Stamped patioOwner video · Hook B64118Called in 0:37Estimate booked Thu 1:00
- Slab liftingOwner video · Hook C64086Called in 0:51Estimate booked Fri 8:30
- Epoxy garage floorOwner video · Hook A64155Called in 0:29Estimate booked Fri 11:00
- Sidewalk repairOwner video · Hook B64119Called in 0:46Estimate booked Sat 9:00
- Pool deck coatingOwner video · Hook C64081Called in 0:33Estimate booked Mon 10:00
Estimates · This week8a – 4p
MonTueWedThuFriSat
8a9a10a11a12p1p2p3p9:30Driveway1:00Stamped patio8:30Slab lifting11:00Epoxy floor9:00Sidewalk10:00Pool deck
Calling nowCall center
0:37of 60 s
Stamped patio64118 · Hook BEstimate booked Thu 1:00
Zip codes6 on
Targeted only0 mi outside
Sample account · process only · timings are illustrative
Why owner-led
In the age of AI, you have to stand out human to human.
If you don't show your face, if you don't show your expertise and what makes you different, if you don't show your personality, you're a commodity. You're no different. And you won't scale past $10M a year.
What we do
One growth team. Every hole filled.
Full-funnel concrete contractor marketing from one team. Meta ads are the front end. SEO, Google Local Services Ads, Google Ads, CRM and websites fill every other hole.
Targeting
Only your zip codes
Your ads are running 100 miles wide. That's why the leads are junk.
6 zip codes onlySample account
Call center
Called within 60 seconds
Every lead gets a call within 60 seconds of opting in.
Outbound callSample account
0:42/ 60 s
0 s60 s
New lead · Slab lifting · 64118
Estimate booked Thu 9:30
Booking
Straight into your calendar
You should not be calling leads back from the top of a ladder.
This weekSample account
MonTueWedThuFri
10:008:001:009:002:0011:00
SEO · LSA · Google Ads
Found when they search
SEO, Google Local Services Ads and Google Ads catch the homeowners who go looking for a contractor.
concrete contractor near me
SEOLSAGoogle AdsSample account
- YYour companyOwner-led · Your zip codesOrganic
- Competitor
- Competitor
- Competitor
CRM · Website
One pipeline, form to estimate
Every lead lands in one pipeline, from the form on your website to the booked estimate.
Zip64151
JobDriveway
Get estimateNew lead
Called
Booked
Driveway64151 · 0:42
How it works
Meta up front. We call and book. Search fills the holes.
- 01
Owner-led video
We run owner-led video around you on Facebook and Instagram. When people in your town keep seeing your face, you stop being an ad and start being the local concrete company everyone knows.
1 take3 hooksBurned-in captionsStitan Concrete Denver Concrete World Class Construction & Concrete - 02
Only your zip codes
No 100-mile radius. We run owner-led video around you, only in the zip codes you actually want to work in.
6 zip codes0 mi outside - 03
Called within 60 seconds
Our call center calls every lead within 60 seconds of opting in, then follows up several times on day one, a couple of times on day two, then daily, weekly and monthly until the estimate is booked.
Called in 0:42Day 1 · Day 2Until booked - 04
Booked, then every hole filled
We actually call and book the leads directly into your calendar, so you don't have to call when you're on the job site or when you're taking an estimate. SEO, Local Services Ads and Google Ads fill every other hole.
Your calendarSEOLSAGoogle Ads
Real client adsEdited by DryScaleBurned-in captions
Who we serve
Concrete first.
Then basement waterproofing, foundation repair and crawl space companies.
Waterproofing & foundation
Then- Contractors served
- 100+
- States across the US and Canada
- 15
- Average ROAS across clients
- 14.1x
- Estimates booked per month
- 1,800+
Results
Results from the accounts we run.
Nick · Basement Foundation Repair
$1M → $2M
Doubled his business — and the Meta account is still running 20.8x
Mike · DrySpace
$0 → $150K/mo
From zero to $150K a month — $274,922 collected in his first 4 months at 14.6x ROAS
Mason & Wesley · WAMS Stylish Coatings
$50K in week one
Closed $50,000 in the first week of ads, an over 40x return
The hard questions
Straight answers on concrete contractor marketing.
The objections contractors bring to the call, answered before you book it.
Fair question. Most agencies are three things at once: a Facebook ads contractor, a funnel builder, and a "hope marketer." They get you leads and vanish. DryScale runs the whole system end-to-end — ads, follow-up, call centre, dashboard, reactivation. And we work with contractors only: concrete first — leveling and lifting, epoxy and floor coatings, decorative and stamped, flatwork, and repair — then basement waterproofing, foundation repair and crawl space companies.
It works for concrete companies that run it right, and fails for the ones running generic ads with broken follow-up. Concrete is one of the most visual trades there is — a before/after of a lifted driveway or a coated garage floor stops the scroll. Fix the follow-up, fix the tracking, hit 60-second speed-to-lead, and digital becomes the most predictable revenue channel you have.
Referrals are the best leads in any contractor's business. But they're also unpredictable. A DryScale engagement fills the gap between referrals so your crews aren't sitting idle in slow months — and the review/reactivation engine feeds more referrals back in.
In cold markets, very — and we build around it. Before pour season: book the spring calendar early. During it: 60-second speed-to-lead and quote follow-up keep every crew full. In the off-season: push interior work like coatings where you offer it, reactivate past customers, and build the reviews and SEO that compound into next year.
No. We work with one concrete contractor per territory. The leads your system generates are yours alone — never resold, never split with a competitor down the road.
Apply
This is not for companies who are not looking to scale.
Apply below and book a free game plan call to see exactly how it works.
Our rule
“Whenever a contractor comes to us and says that they're not willing to show their face, we turn them away.”