Built for Basement waterproofing companies doing $1M+ a year
DryScale runs basement waterproofing marketing end to end: owner-led video on Facebook and Instagram in the zip codes you want, Google search for the homeowner standing in water, referrals from home inspectors and real estate agents, and a call center that calls every lead within 60 seconds. You get more inspections booked on your calendar, each tracked to a sold job or a lost one.
How your customers buy
Most homeowners don't think about waterproofing until there's water on the floor. A heavy rain, a fast snowmelt or a sump pump that quits turns a damp corner into an emergency, and they call two or three companies that day. Others have watched the signs for a while: a musty smell, white residue on the block, a stain that grows every spring. They're worried about the price, unsure whether it's a waterproofing or a foundation problem, and wary of letting a salesperson into the house. They usually book whoever answers first and sounds like they know what they're looking at, and they ask early about cost and financing. An inspection report during a home sale adds a closing date on top.
Where the money leaks
Calls flood in after a storm and dry up when the rain stops. Without a plan for both, you're buried for a week and then staring at an open schedule, while the homeowners with early warning signs forget about the problem until the next storm.
Your best people spend the day in basements and under houses. A lead that comes in mid-job can wait hours for a callback, and by then the homeowner has booked another company's inspection.
A drainage system or a full encapsulation is a big check for a problem the homeowner doesn't fully understand. Generic ads and a stock photo of a flooded basement don't earn the trust it takes to get invited in. Homeowners book the company they feel they already know.
The playbook
DryScale runs owner-led video around you on Facebook and Instagram, only in the zip codes you want to work in. You explain what you look for in a wet basement and how you fix it. Server-side Conversions API (CAPI) reports booked inspections and sold jobs back to Meta, so it looks for more homeowners like your real customers.
Phase 1 builds a Google Business Profile in the right categories, a page for each problem you fix and each town you serve, and reviews that mention the work. Then come Google Local Services Ads, if Google offers them for your category in your market, and Search campaigns split by problem, paced to the weather and your schedule.
Home inspectors write up water stains, efflorescence and damp walls during sales all the time, and agents need an answer before closing. DryScale recruits those partners and moves their referrals to the front of your schedule, tracked by partner, so you know which relationships send work.
Our call center calls every lead within 60 seconds of opting in, then follows up several times on day one, a couple of times on day two, then daily, weekly and monthly until the inspection is booked. Your inspectors stay on the job while the calendar fills.
Between storms, DryScale reactivates open quotes and old leads and keeps steady video in front of homeowners with early warning signs. When the next storm hits, yours is the company they already know, and spend can rise as long as your crews have room.
FAQ
DryScale reaches homeowners before and after the water comes in. Owner-led video on Meta builds familiarity in your zip codes, Google search catches homeowners who are searching right now, and home inspectors and agents send deadline-driven jobs. The call center calls every lead within 60 seconds and books inspections straight into your calendar.
Fix the follow-up first, then add channels. A homeowner with a wet basement usually books whoever calls back first, so a 60-second response and a real follow-up cadence come before more ad spend. After that, owner-led video on Meta, a strong Google Business Profile and inspector referrals tend to work better together than any one of them alone.
Keep the pipeline warm instead of shutting everything off. Reactivate open quotes and old leads, keep steady video in front of homeowners who've noticed smaller warning signs, and build the reviews and pages that bring in search traffic year-round. When the next storm comes, spend can rise with your crew capacity.
Yes. Basement waterproofing, foundation repair and crawl space companies are DryScale's second group, after concrete. Many companies do all three, and the campaigns, call center and follow-up are set up around the work you actually sell.
It might be. DryScale works with one contractor per territory, so the leads your system generates are never shared with a competitor down the road. Apply, and on the free game plan call we'll tell you whether your area is taken.
One contractor per territory
Apply below and book a free game plan call to see exactly how it works.
