You can't find or keep finishers
Experienced finishers usually already have work, and a sign on the truck or a help-wanted post rarely reaches them. When one leaves mid-season, a crew runs short and pours get pushed.
Built for Concrete companies doing $1M+ a year
RECRUITING FOR CONCRETE CONTRACTORS
Concrete crew recruiting, run like lead generation.
Concrete crew recruiting at DryScale works the same way our lead generation does. Targeted recruiting ads reach finishers, crew members and sales reps, a short application makes it easy to raise a hand, a fast call-back screens each candidate, and interviews get booked onto your calendar. It's a way to put more of the right people in front of you; the hiring decision stays yours.
Applicants · This weekSample account
- FNFinisherHiring ad · flatwork crewInterview booked
- SRSales repHiring ad · in-home estimatesInterview booked
- CLCrew leadReferralScreened
- LBLaborerCareers pageNew
- FNFinisherHiring ad · decorativeScreened
What's broken
Why it isn't working yet.
You're stuck running every estimate
If you're the only one who can sell, every estimate runs through your truck and your evenings. Growth stops at the number of appointments you can personally run, and nobody else is learning to close.
Crew capacity caps your growth
Marketing can fill a calendar faster than you can staff it. Once crews are booked out, more leads just mean longer waits and homeowners who hire someone else. Capacity is the ceiling, and hiring is how you raise it.
How we run it
The build, in order.
- 01
Targeted recruiting ads
Ads aimed at the role you're filling, whether that's finishers and crew members or a sales rep, in the area you hire from. The same discipline that goes into lead-gen ads goes into these: a clear message to a specific person.
- 02
A short application
Short enough to finish on a phone during a lunch break. The people you most want are usually already working, so applying shouldn't feel like a second job.
- 03
A fast call-back that screens
Applicants hear back quickly, the same speed principle we use on new leads, and the call screens for the basics you set for the role. Candidates who don't fit never reach your calendar.
- 04
Interviews on your calendar
Screened candidates are booked straight onto your calendar for an interview. You spend your time with people worth meeting, and you make the hire.
What you get
Built into the whole system — not bolted on.
Every channel runs inside the same 5-phase growth system: tracked to the dollar, followed up in 60 seconds, and visible on your live dashboard.
See the 5-phase systemRecruiting: Crews & Sales RepsIncluded
- Targeted recruiting ads by role: finishers and crew members, or sales reps
- A short application candidates can finish on a phone
- A fast call-back to every applicant
- A screening conversation before anyone reaches your calendar
- Interviews booked directly onto your calendar
- Contractors served
- 100+
- States across the US and Canada
- 15
- Average ROAS across clients
- 14.1x
- Estimates booked per month
- 1,800+
FAQ
Recruiting: Crews & Sales Reps: the straight answers.
Go where they are instead of waiting for them to find you. Experienced finishers usually already have jobs, so hiring them comes down to reaching them directly, making it easy to apply, and calling back before another company does. DryScale runs that as a process: targeted recruiting ads, a short application, a quick screening call, and interviews booked onto your calendar.
When the owner is the bottleneck: you're running every estimate yourself, quoting at night to keep up, and good leads are waiting on your schedule. A rep works best when there's steady lead flow and a CRM that tracks every quote, so they have something to work and you can see how they're doing.
DryScale runs the recruiting process to put more qualified candidates in front of you: targeted ads, a short application, a fast screening call-back and interviews booked on your calendar. Results depend on your market, the role and what you're offering. You still interview and decide who joins the crew.
Leads you can't serve are wasted spend. If your crews are booked out, more marketing just stretches the wait until homeowners hire someone else. DryScale plans lead flow around what your crews can actually pour, and recruiting is how that ceiling goes up.
Not on its own. A steady flow of screened candidates can mean one departure doesn't leave a crew short for the rest of the season. Keeping people still comes down to pay, steady work and how the crew is run, and that part is yours.
Apply
This is not for companies who are not looking to scale.
Apply below and book a free game plan call to see exactly how it works.