Built for Concrete leveling & lifting companies doing $1M+ a year
DryScale is the growth firm that runs marketing for concrete leveling companies end to end: before/after lift ads on Meta, Google search, referrals from real estate agents and home inspectors, and a call center that dials every new lead inside 60 seconds. You get more polyjacking, mudjacking and slab lifting estimates booked, each tracked to a finished lift or a lost job.
How your customers buy
Most homeowners with a sunken slab don't know lifting is an option. They notice the driveway dropping at the garage, a sidewalk lip someone tripped on, a patio pitched back toward the house. Or an inspector writes it up during a sale. Often the first number they hear is a tear-out quote, and the sticker shock sends them looking for something cheaper. They're weighing lifting against replacement more than against another lifter, so the ad has to show a slab rising within seconds and answer the real questions: will it hold, and will it look patched? When a closing date or a fall risk is behind the call, whoever answers first usually gets the job.
Where the money leaks
Your real competitor is the replacement quote. If the ad or search result doesn't show the lift and explain it in plain words, the homeowner figures a sunken driveway means new concrete and calls a flatwork crew instead.
A trip hazard on an inspection report comes with a closing date attached. The seller or their agent calls a few lifting companies and books whoever picks up. A callback the next morning is often too late.
In cold markets, the snow melts, homeowners see what winter did to their slabs, and the phones ring at once. Estimators fall behind, follow-up slips, and paid leads go cold at peak demand. When the rush fades, the schedule has holes.
The playbook
The hook is the slab moving: the lip at the garage closing, the walk coming back to level. DryScale builds Facebook and Instagram ads from footage of your own lifts, with a short form that checks homeownership and service area, and server-side Conversions API (CAPI) feeds booked lifts back so Meta optimizes on real jobs.
Phase 1 builds a Google Business Profile stocked with lift photos, a page for each town you lift in, and reviews that mention lifting. Then come Google Local Services Ads, if Google offers them for your category in your market, and Search Ads on polyjacking, mudjacking and slab lifting terms.
Inspectors write up settled slabs and trip hazards constantly, and agents need them cleared before closing. DryScale recruits those partners and moves their referrals to the front of your estimator's day. Every referral is tracked by partner, so you know which relationships are worth a lunch.
Before the snow melts, DryScale reactivates last season's open quotes and dead leads, so spring starts filling before the ads ramp. Once the phones start ringing, every new lead still gets a dial inside a minute — even when your estimators are buried in the field.
There's no point buying concrete lifting leads your rigs can't reach. The Insight Dashboard shows spend, lead flow and pipeline in real time, so spend rises when the schedule opens and drops when you're booked out. If demand outruns your crews, DryScale's recruiting system helps you hire.
FAQ
DryScale shows homeowners the lift. Before/after footage on Meta reaches people who didn't know lifting existed, Google search catches the ones already looking, and agents and inspectors send deadline-driven jobs. The call center dials every lead within 60 seconds and books the qualified ones straight onto your estimator's calendar.
Yes, when the ads show the lift. A few seconds of a sunken driveway rising back to level explains the service better than any headline. DryScale pairs that footage with a short qualification form and server-side tracking, so Meta learns from booked and closed jobs instead of cheap clicks.
Yes. Inspectors flag trip hazards and settled slabs during home sales, and agents need those repairs done before closing, which makes both a steady source of time-sensitive lifting work. DryScale handles the partner outreach, gets referred jobs to your estimator quickly, and tracks which partners send work.
In cold markets, DryScale works last season's open quotes and dead leads before thaw, then scales ad spend as your crews have room. The call center keeps answering new leads within 60 seconds while your estimators are on jobs, so the busiest weeks don't turn into the leakiest.
One contractor per territory
Apply below and book a free game plan call to see exactly how it works.
