Built for Waterproofing companies doing $1M+ a year
FACEBOOK & INSTAGRAM ADS FOR WATERPROOFING COMPANIES
Facebook ads for waterproofing companies work when they reach homeowners before the basement is under water, and get a person on the phone with them the minute they raise their hand. DryScale runs Meta ads for basement waterproofing and crawl space companies built on owner-led video, shown only in the zip codes you want to work in, with a short form that screens for homeownership and service area. Our call center calls every lead within 60 seconds and books the inspection straight into your calendar.
The pipeline
Follow one owner-led take from the edit to an inspection on the calendar.
Before you hire a waterproofing company, watch this.
Here's what a wet basement inspection should cover.
We only work in these zip codes. Here's why.
What's broken
Most waterproofing ads go quiet between storms, then every company in the market turns spend up the same week. The homeowner with water on the floor calls three companies that afternoon. If your ads only appear after the storm, you're fighting everyone at once for the same wet basements.
Waterproofing and crawl space work is a big, unfamiliar purchase that starts with letting a stranger into the house. A stock photo of a flooded basement and a phone number doesn't build that trust. Homeowners book the company they feel they already know, and most ads give them nothing to know.
A lead that lands while your inspector is under a house or your crew is breaking out a floor can sit for hours. By the time someone calls back, the homeowner has booked another company's inspection, and the next storm sends the same leak to someone else's calendar.
Why generic ads fail
The targeting is 100 miles wide, and more budget just buys more of the same garbage faster.
Patience is not a strategy if the creative is generic.
Your ad
Competitor's ad
Generic creative · 100-mile radius
How we run it
You on camera, in a real basement or crawl space, explaining what you look for and how you fix it. We cut one take into several hooks with burned-in captions, so Meta can find the angle your market responds to. In the AI age, human-to-human interaction is the most important thing.
We run owner-led video around you, only in the zip codes you actually want to work in. No 100-mile radius pulling in leads your inspector won't drive to, and no money spent on towns your crews don't want to work.
The warning signs show up long before the flood: a musty smell, a damp corner, white residue on the block, a sump pump that runs all spring. Steady spend keeps your face in front of those homeowners in the dry weeks, so when the water comes in, yours is the company they already know. Spend rises when a storm hits and your schedule has room.
A short form asks whether they own the home and whether it's in your service area. Our call center calls every lead within 60 seconds of opting in, works from a script built around how you sell (including how you answer questions about price and financing), and books the inspection into your calendar. If the homeowner misses the call, follow-up runs several times on day one, a couple of times on day two, then daily, weekly and monthly until the inspection is booked.
Server-side Meta Conversions API (CAPI) reports which leads booked an inspection, which ones sat and which ones signed. Over time Meta stops chasing cheap form fills and looks for more homeowners like the ones who actually bought a drainage system or an encapsulation.
What you get
Every channel runs inside the same 5-phase growth system: tracked to the dollar, followed up in 60 seconds, and visible on your live dashboard.
See the 5-phase systemWe call and book
We actually call and book the leads directly into your calendar, so you don't have to call when you're on the job site or when you're taking an estimate.
FAQ
Yes, when they're built for how waterproofing sells. Most homeowners don't search until there's water on the floor, but many notice the warning signs well before that. Owner-led video in your zip codes reaches them early, and a call within 60 seconds books the inspection before another company calls back.
Yes. Whenever a contractor comes to us and says that they're not willing to show their face, we turn them away. A homeowner is about to let someone into their basement, and seeing the owner explain the work is what makes your company feel familiar before the inspection.
No. Storms bring the calls, but every company in your market turns up spend the same week. Steady spend in the dry weeks builds familiarity with homeowners who already see warning signs, and the budget can rise when a storm hits and your schedule has room. DryScale paces spend to the weather and to what your crews can handle.
Yes. Crawl space encapsulation, moisture control and sagging-floor repairs run inside the same campaigns with their own hooks and form questions. The call center sees what the homeowner reported before it dials, so the first conversation starts in the right place.
Our call center calls every lead within 60 seconds of opting in. Then it follows up several times on day one, a couple of times on day two, then daily, weekly and monthly until the inspection is booked, so a homeowner who missed the first call still hears from you.
No. DryScale works with one contractor per territory, and the leads your campaigns produce are yours alone. They're never resold or split with a competitor down the road.
Apply
Apply below and book a free game plan call to see exactly how it works.
