The 5-Phase System
End-to-end operation. Not just ads.
Built for Contractors doing $1M+ a year
The offer
The ladder. Five tiers. One system.
Start where the foundation lives. Climb as the ops layer earns it. After your initial agreement, it's month-to-month. If we stop delivering, you leave.
Concrete First
Leveling, coatings, decorative, flatwork, repair. Then basement waterproofing, foundation repair and crawl space.
Insight Dashboard
Every dollar, live. Real-time transparency.
No Long-Term Lock-In
Month-to-month after the initial agreement.
The tiers
Pick the rung. Climb when it's earned.
What's added
- Meta Ads (Facebook + Instagram)
- SEO Foundation (GBP, technical, service-area pages)
- Referral Partnership System (realtors, home inspectors, landscapers, pool builders, builders)
- Call Center with 60-second speed-to-lead & 5-attempt cadence
- Insight Dashboard (real-time tracking)
- Bucket Audit (Phase 0)
- Patch the Holes (Phase 1: CRM, follow-up, reactivation, review engine)
- Squeeze the Bucket (Phase 2: dead leads, quote recovery, past customers)
What's added
- Everything in Growth Engine
- Google Local Services Ads (LSA)
- Reputation Management (review monitoring + response)
- Bi-weekly strategy calls
What's added
- Everything in Market Leader
- Google Search Ads (PPC)
- Full CRM Automation (advanced pipelines, multi-crew dispatch)
- Weekly strategy calls
- Quarterly Business Reviews (QBRs)
What's added
- Everything in Market Dominator
- Website Rebuild (purpose-built for conversion)
- Advanced SEO (content + link acquisition)
- Content Engine (blog, YouTube shorts, case studies)
- Social Media Management
What's added
- Everything in Territory Owner
- Multi-Location Expansion (new territory playbooks)
- Direct Mail integration
- Strategic Advisory with Jaxen
- Dedicated Account Team
Month-to-month after initial term · No long-term lock-in
Ad spend expectations
What you should budget for on top of the fee.
These are typical monthly ad spend ranges. Your first dollars are not wasted — Phase 1 and 2 extract revenue from what's already there.
Typical monthly ad spendPaid to Meta / Google
Tier 1 · Growth Engine$2K–5K/mo Meta
Tier 2 · Market Leader$5K–8K/mo Meta + LSA
Tier 3 · Market Dominator$8K–15K/mo Meta + LSA + Search
Tier 4 · Territory Owner$12K–25K/mo full digital mix
Tier 5 · Full Stack Partner$25K+/mo multi-location
Pick the right tier
This is not for companies who are not looking to scale.
Apply below and book a free game plan call to see exactly how it works.