$1M → $2M

Nick came in running Meta ads with no follow-up infrastructure behind them. Every lead that submitted his form sat in an inbox for 8 or more hours before anyone dialed. His CRM had accumulated 2,000+ dead leads over 18 months — appointment no-shows, unbooked form fills, quotes that went cold — and nobody had ever called them back. The ads were producing leads. The business was hemorrhaging the revenue those leads should have produced.

We ran Phase 0 (the Bucket Audit) in the first 10 days and found $180K of recoverable revenue buried in his existing pipeline. Before we touched the ad account, we patched Phase 1: installed a CRM with 60-second automated response, wired up a 5-attempt dial cadence, and set up reactivation sequences for the 2,000 dead leads. Phase 2 ran in parallel — a systematic reactivation sweep that pulled $180K in collected revenue out of leads Nick had already paid to generate.

Only then did we open Phase 3. We rebuilt the Meta account with server-side CAPI attribution and homeowner-POV creative, layered Google LSA at month 3, and stacked SEO and referral systems from month 4 onward. The speed-to-lead infrastructure that was a luxury in month 1 became the competitive moat by month 6 — same market, same competitors, but Nick was connecting on calls his competition let go to voicemail.

By month 6, Nick's annual run-rate had doubled from $1M to $2M. No single ad account or channel drove the number. The doubling came from patching the ops first, squeezing existing revenue, and then opening paid channels into an operational system that could actually convert them.