Built for Decorative & stamped concrete companies doing $1M+ a year
DryScale runs stamped concrete marketing for decorative contractors around how the work actually sells: your portfolio in front of homeowners on Meta, Instagram and Google, retargeting and nurture that stay with buyers through a long decision, and a 60-second response once they're ready. The result is more decorative concrete leads that end in signed patios, pool decks and overlays.
How your customers buy
Decorative concrete sells on taste and trust. The customer has usually been saving photos of patios and pool decks for a while, and before they let you near the backyard they want proof you've built something close to what they're picturing. It's a high-ticket job, often part of a bigger outdoor-living plan, and there's usually a spouse or partner who missed the first conversation. So the decision runs long: estimate, pause, questions about pattern and color, another pass through your portfolio and reviews, then a yes or a quiet no. Marketing has to stay in front of that buyer the whole way and still answer within a minute when they say "let's do it."
Where the money leaks
Plenty of decorative contractors have years of strong work sitting on a phone. If buyers can't find it on your site, Business Profile and social pages, sorted by pattern, color and project type, they hire the company whose work they could actually see.
Stamped work rarely gets signed at the first visit. The estimator sends the number, the buyer goes quiet to think, and nobody follows up. A few weeks later they sign with whoever stayed in touch.
When only one partner sits in on the estimate, the job stalls at "we need to talk about it." Booking the design visit when both can be there saves a second trip and a lot of lost bids.
The playbook
Decorative buyers scroll for ideas, so DryScale puts your best real projects in front of homeowners nearby: finished patios, stamp mats going down, color and release, pool decks at dusk. Every ad uses your own jobs, and the form screens for homeownership and location.
Few decorative leads are ready the week they inquire. Retargeting keeps your portfolio in their feed, nurture loops send finished projects and scheduling notes by text and email, and open quotes ride a follow-up cadence in the CRM instead of dying in an estimator's inbox.
When a buyer reaches out, the call center calls back inside 60 seconds, confirms the basics, and books the design visit for a time both decision-makers can attend. Meta's Conversions API gets every signed job, so the ads keep finding high-ticket buyers.
Landscapers, pool builders and builders run into decorative work constantly, and DryScale's Referral Partnership System turns them into a tracked source of jobs. A Google Business Profile full of project photos, plus pages for the towns you serve, catches homeowners searching for stamped concrete nearby.
Decorative buyers read reviews closely. DryScale's review engine asks every finished customer for one, so new buyers see neighbors describing the patio they got and how the crew left the yard.
FAQ
It covers the whole decision. DryScale runs portfolio-led ads on Meta and Instagram, retargets and nurtures buyers while they compare, and gets the design visit booked within a minute of a buyer saying they're ready. Referrals from landscapers, pool builders and builders add a second source of decorative concrete leads.
Decorative work is a high-ticket, design-driven purchase, and many buyers compare patterns, colors and portfolios with a spouse or partner before signing, which can take weeks or months. DryScale keeps them engaged with retargeting, nurture and open-quote follow-up so the job doesn't drift to whoever called last.
You want both. Meta and Instagram reach homeowners while they're still collecting ideas, and Google catches people already searching for a contractor. DryScale runs them together, with one CRM and one follow-up system behind both.
Yes. Stained concrete, overlays and microtoppings sell on photos and trust just like stamped work, so DryScale runs the same portfolio-led approach with creative and search terms for each service. The CRM tracks which line each lead came in for.
Every quote sits in a CRM stage with follow-up attached, so nothing depends on an estimator remembering to call. Before any new ad spend, DryScale works through the open quotes and old leads you already have, and buyers who said "not yet" stay in nurture instead of disappearing.
One contractor per territory
Apply below and book a free game plan call to see exactly how it works.
