The hard questions. All the answers.

Fair question. Most agencies are three things at once: a Facebook ads contractor, a funnel builder, and a "hope marketer." DryScale runs the whole system end-to-end — ads, follow-up, call centre, dashboard, reactivation. And we work with contractors only: concrete first — leveling and lifting, epoxy and floor coatings, decorative and stamped, flatwork, and repair — then basement waterproofing, foundation repair and crawl space companies. After the initial agreement, you're month-to-month.

DryScale has served 100+ contractors across 15 states in the US and Canada. Nick, John, Mike, Dry Duck and Todd are the case studies we publish with names and numbers attached. We'd rather show five real ones than thirty fabricated.

Owner-operators of concrete companies doing $50K+/month — leveling and lifting, epoxy and floor coatings, decorative and stamped, flatwork, and repair — and, as our second group, basement waterproofing, foundation repair and crawl space companies. On request, we'll arrange a reference call with Nick.

We understand how concrete companies win and lose jobs: the homeowner who calls three companies about a sunken driveway, the coating quote that goes cold, the crews sitting idle in the shoulder months. Our playbooks are built around pour season, before/after creative, and estimates booked straight onto your calendar — and concrete is the first trade we work with.

No. Concrete contractors first — leveling and lifting, epoxy and floor coatings, decorative and stamped, flatwork, and repair — then basement waterproofing, foundation repair and crawl space companies. The deeper our specialization, the better our playbooks.

No. We work with one contractor per territory. The leads your system generates are yours alone — never resold, never split with a competitor down the road.

$50K/month. Below that, the ops work still needs to be done but we're not the right partner yet.

US and Canada only.

Meta, SEO Foundation, Referral Partnerships, Call Center, Insight Dashboard, Bucket Audit, Patch the Holes (Phase 1), Squeeze the Bucket (Phase 2). See the Offer page for the full breakdown.

Yes. You can hire DryScale for SEO on its own — Google Business Profile, service and service-area pages, technical fixes, reviews, content and links, and AI-search visibility. We scope it on the free game plan call, and it plugs into paid channels and 60-second follow-up if you add them later.

Month-to-month. If we stop delivering, you leave. No lock-in.

Meta (Facebook + Instagram) ads, Google Local Services Ads and Search Ads, SEO and AI-search visibility, a referral partnership system, a call center with 60-second speed-to-lead, CRM automation, website rebuilds, and recruiting help for crews and sales reps. Which ones you start with depends on your tier and what the Bucket Audit finds.

Phase 1 (weeks 2–6) generates reactivation revenue before new leads start. Phase 3 opens Meta at Week 6 — that's when net-new paid leads show up in the dashboard.

Meta works everywhere it's been built right. If we see a legitimate market problem, we lean on LSA, SEO, and referrals. The system doesn't depend on one channel.

You or your sales team. Close rate lives with whoever runs the estimate. What we build and run is the machine behind the close — speed-to-lead, persistence, nurturing, qualified estimates on the calendar, and dashboard transparency.

Phase 0 — the Bucket Audit — runs right after signing. We take 7–10 days to see every dollar and every lead in your business. Then Phase 1 starts.

We handle installs. You grant access to Meta, Google, GBP, and your CRM (or we install one). After that, you check the dashboard.

One 45-minute onboarding call. One 30-minute strategy call every two weeks (or weekly at Tier 3+). You run your company.

Yes. Ad spend is paid to Meta/Google directly, not to DryScale. See the Offer page for typical ranges.

Tier 1 typical: $2K–5K/mo Meta. Scales with the tier. See the Offer page.

Most clients upgrade at month 3–4 when Meta is producing and they're ready to layer LSA. Upgrade anytime.