Leads scattered across phones and inboxes
Facebook leads in one inbox, calls on the owner's cell, website forms in email, quotes on paper in the truck. Nobody can say how many estimates went out last month or which ones are still open.
Built for Concrete companies doing $1M+ a year
CRM & AUTOMATION FOR CONCRETE CONTRACTORS
A CRM for concrete contractors should hold every lead in one pipeline (New, Contacted, Booked, Sat, Quoted, Won or Lost) and run the follow-up whether or not anyone remembers to. DryScale installs one or rebuilds the one you already have, then wires in automated first response, quote follow-up and monthly dead-lead reactivation. The Insight Dashboard reads from it live, so you can see every stage without having to ask.
What's broken
Facebook leads in one inbox, calls on the owner's cell, website forms in email, quotes on paper in the truck. Nobody can say how many estimates went out last month or which ones are still open.
The estimate goes out, the homeowner says they'll think about it, and nobody calls again. Most quiet quotes were never really lost, just never worked. A homeowner comparing bids often signs with whoever followed up.
If follow-up lives in your head and your phone, it stops whenever you're at a pour, running an estimate or away for a week. That caps the company at what one person can keep track of.
How we run it
We start from your real process, first contact to signed job, and set the pipeline to match: New, Contacted, Booked, Sat, Quoted, Won or Lost. Each stage gets one definition, so "Booked" means the same thing to the office, the estimator and the dashboard.
A lead from an ad, the website or a referral partner gets an automatic text and email the moment it lands, then goes to the call center for a dial within 60 seconds. Nothing waits for someone to notice it.
Marking a job Quoted starts a follow-up sequence by text, email and phone. Your estimators stop relying on memory to chase their own bids, and the sequence ends on its own when the job is won or lost.
Old leads and unsigned quotes stay in the system. Every month they get a fresh message, and anyone who replies goes back into the pipeline as a live opportunity.
At the Market Dominator level, full CRM automation adds advanced pipelines and multi-crew dispatch, so signed jobs land with the right crew without the whiteboard shuffle. Every stage feeds the Insight Dashboard, which updates every 60 seconds.
What you get
Every channel runs inside the same 5-phase growth system: tracked to the dollar, followed up in 60 seconds, and visible on your live dashboard.
See the 5-phase systemFAQ
The one your office and estimators will keep up to date. A simple pipeline, automatic follow-up and clean reporting matter far more than a long feature list, and most contractor CRMs can handle all three when they're set up properly. DryScale installs a CRM or works inside the one you already use, so you don't switch for the sake of switching.
Keep it simple: New, Contacted, Booked, Sat, Quoted, and Won or Lost. Each stage answers a different question: whether leads are being reached, whether they show up for the estimate, and whether quotes close. Extra stages mostly create more places for a lead to get stuck.
When an estimate is marked Quoted in the CRM, a sequence of texts, emails and call tasks starts automatically and runs until the homeowner signs or says no. Quotes that would have gone quiet get a second and third look without anyone having to remember them.
It's working the leads and quotes that went cold, like the homeowner who asked about a patio last spring or the coating quote that never got an answer. Each month they get a new message, and anyone who replies goes back into the pipeline. For a concrete company with a few years of history, it's often the first new revenue the system produces.
Yes, at the Market Dominator level. Full CRM automation adds advanced pipelines and multi-crew dispatch, so signed jobs are assigned to the right crew and schedule without the office juggling it by hand. Smaller operations usually start with the core pipeline and follow-up, then add dispatch as they add crews.
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Apply below and book a free game plan call to see exactly how it works.