THE GROWTH FIRM FOR WATERPROOFING

You don't have a lead problem. You have a bucket problem.

Most waterproofing contractors are pouring money into ads while their existing pipeline leaks. We patch the holes first. Then we open the floodgates.

Apply for a strategy call See how it works

Click a hole to patch it

States operated in

0.0x

ROAS on average

Qualified estimates booked

Based on real DryScale client results across waterproofing, crawl space, and foundation repair contractors.

Trusted by waterproofing, crawl space & foundation repair operators

THE BUCKET PROBLEM

You can't fix what you can't see. Most contractors can't see half their business.

Your last 100 leads?

You don't know which source closed. You don't know how many sit untouched. You don't know how many you paid for but never dialed.

Your follow-up?

The average contractor takes 6+ hours to respond to a lead. By then, they've already called your competitor.

Your "dead" leads?

5–10% would book a new appointment today if anyone called them back. Most never do.

Your ad dollars?

Half are working. Half are burning. Nobody can tell you which half.

No amount of new lead generation fixes a leaky bucket.

THE DRYSCALE GROWTH SYSTEM

We do it backwards. Holes first. Floodgates last.

Five phases, in this order. Phase 0 diagnoses. Phase 1 stops the bleeding. Phase 2 extracts what's already there. Only then do we open the taps.

PHASE 0

Week 1

The Bucket Audit

Where is every dollar actually going?

Before we touch anything else: a one-page picture of where every dollar enters and exits your business. Spend audit, source attribution, CRM state, speed-to-lead, close rate by source, dollar-per-stage map, capacity.

PHASE 1

Weeks 2–6

Patch the Holes

Stop the bleeding. Build the foundation.

Seven fixes: tracking foundation, CRM setup, 60-second speed-to-lead, follow-up & nurturing loops, reactivation of dead leads, reputation engine, SEO foundation.

PHASE 2

Weeks 4–8

Squeeze the Bucket

Every drop out of what you already have.

Past-customer referrals, dead-lead reactivation, quote follow-up recovery, review harvesting, existing lead source optimization. This pays for the engagement before a new ad runs.

PHASE 3

Week 6+

Fill the Bucket

Open the lead taps — one at a time.

Staggered channel rollout: Meta, SEO, LSA, Referrals, Google Search, then content. Each channel earns its turn. Ops has to keep up.

PHASE 4

Month 3+

Own the Territory

Scale. Expand. Lock it in.

Channel scaling, geographic expansion, service-line expansion, strategic advisory, direct mail layered on top of a validated digital machine.

See the full system

THE MACHINE

A lead comes in. 60 seconds later, they've been contacted. Every time. Even at 2am.

What would the DryScale system do for your business?

Drop in your numbers. Get a real projection.

Average job ticket

$7,500

DryScale monthly fee

$3,500

Retainer — paired with 6-month agreement

Monthly ad spend

$3,000

Paid directly to Meta / Google — not to DryScale. Tier 1 floor: $3k/mo ($100/day, our recommended starting point).

Your close rate on sat appts

25%

Include the full system

Paid ads alone is one channel. Toggle the other levers that compound on top.

Projected outcome

Projected monthly revenue

Estimates / mo

New jobs / mo

Return multiple

0.0x

Total monthly invest

$6,500

6-month projected revenue

Estimates by source

Paid (Meta + Google)15.0 est

SEO / organic6.0 est

Database reactivation12.0 est

Lock in this projection

Projection based on $200 cost per estimate & 100% show rate. Levers model the compounding effect of SEO (40% volume lift), database reactivation (+12 est/mo), and speed-to-lead (+5 pts close rate). Actual results vary. No performance guarantee.

REAL CLIENTS. REAL NUMBERS.

No projections. Just what we've actually done.

WORKSITE PHOTO · NICK

Waterproofing · 6 months

$1M → $2M

THE LADDER

Start where the foundation lives. Climb as the results compound.

Five tiers. One system. Add channels as the ops layer earns them.

TIER 1

Growth Engine

Core end-to-end system. Three lead channels from day one.

$3,500/mo

6-month agreement

WHAT'S ADDED

Meta Ads (Facebook + Instagram)
SEO Foundation (GBP, technical, service-area pages)
Referral Partnership System (plumbers, roofers, inspectors, realtors)
Call Center with 60-second speed-to-lead & 5-attempt cadence
Insight Dashboard (real-time tracking)
Bucket Audit (Phase 0)
Patch the Holes (Phase 1: CRM, follow-up, reactivation, review engine)
Squeeze the Bucket (Phase 2: dead leads, quote recovery, past customers)

WHO IT'S FOR

Contractors doing $50K–$150K/month, ready to stop juggling agencies.

Apply

TIER 2

Market Leader

Tier 1 + Google LSA + Reputation Management.

$5,000/mo

6-month agreement

WHAT'S ADDED

Everything in Growth Engine
Google Local Services Ads (LSA)
Reputation Management (review monitoring + response)
Bi-weekly strategy calls

WHO IT'S FOR

Established contractors ready to layer a second paid channel.

Apply

TIER 3

Market Dominator

Tier 2 + Google Search Ads + full CRM automation.

$7,500/mo

6-month agreement

WHAT'S ADDED

Everything in Market Leader
Google Search Ads (PPC)
Full CRM Automation (advanced pipelines, multi-crew dispatch)
Weekly strategy calls
Quarterly Business Reviews (QBRs)

WHO IT'S FOR

Contractors doing $100K+/mo ready to run the full digital stack.

Apply

TIER 4

Territory Owner

Tier 3 + Website rebuild + Content engine.

$10,000/mo

12-month agreement

WHAT'S ADDED

Everything in Market Dominator
Website Rebuild (purpose-built for conversion)
Advanced SEO (content + link acquisition)
Content Engine (blog, YouTube shorts, case studies)
Social Media Management

WHO IT'S FOR

Market leaders ready to own their region's search real estate.

Apply

TIER 5

Full Stack Growth Partner

For contractors doing $250K+/mo. Multi-location expansion.

$14–18K/mo

12-month agreement

WHAT'S ADDED

Everything in Territory Owner
Multi-Location Expansion (new territory playbooks)
Direct Mail integration
Strategic Advisory with Jaxen
Dedicated Account Team

WHO IT'S FOR

Seven-figure operators scaling into new territories and service lines.

Apply

Tiers 1–3: 6-month initial agreement · Tiers 4–5: 12-month · Month-to-month after · No long-term lock-in

See the full offer

THE DASHBOARD

Every dollar. Every lead. Every call. Tracked in real time.

Other agencies give you a monthly PDF. We give you a live dashboard. Open it at 3am and see what happened at 2am. Open it on Friday and see your week. Open it before our QBR and you'll already know what we're going to say.

Real-time ad spend, lead flow, and attribution — one view
Server-side Meta CAPI attribution (no broken pixel data)
Every call tracked, every pipeline stage visible
Updates every 60 seconds

See how it works

insight.dryscale.com

Today · live

Insight Dashboard

UPDATING · 60S

Ad spend

$412

+$0 last 10m

Leads in

4 booked

Speed-to-lead

38s

avg today

Revenue

$28,400

tracked

The top 5 objections contractors bring to the call.

Fair question. Most agencies are three things at once: a Facebook ads contractor, a funnel builder, and a "hope marketer." They get you leads and vanish. DryScale runs the whole system end-to-end — ads, follow-up, call centre, dashboard, reactivation. And we only work with three verticals: basement waterproofing, crawl space encapsulation, and foundation repair.

It works for everyone who does it right. It fails for everyone who runs generic ads with broken follow-up. Fix the follow-up, fix the tracking, hit 60-second speed-to-lead, and digital becomes the most predictable revenue channel you have.

Referrals are the best leads in any contractor's business. But they're also unpredictable. A DryScale engagement fills the gap between referrals so your crews aren't sitting idle in slow months — and the review/reactivation engine feeds more referrals back in.

Yes, and we build around it. Spring = heavy lead flow. Summer/fall = booking for next season, building your review base. Winter = reducing Meta spend, shifting budget to reputation and SEO plays that compound.

No. And honestly — neither does any agency doing this work seriously. Instead: the system, the 60-second machine, the dashboard that shows every dollar in real time, and month-to-month freedom after your initial term. If it stops working, you leave. That's a harder structural commitment than a marketing-attributed guarantee.

See all answers

READY TO PATCH THE HOLES?

Apply for a strategy call. We'll look at your bucket.

60 minutes. No presentation deck. We go deep on your business, diagnose where your leaks are, show you the math on fixing them, and you decide if it's a fit.

We only work with owners of basement waterproofing, crawl space encapsulation, and foundation repair companies doing $50K+/month.

Apply

You don't have a lead problem. You have a bucket problem.

You can't fix what you can't see. Most contractors can't see half their business.

Your last 100 leads?

Your follow-up?

Your "dead" leads?

Your ad dollars?

No amount of new lead generation fixes a leaky bucket.

We do it backwards. Holes first. Floodgates last.

The Bucket Audit

Patch the Holes

Squeeze the Bucket

Fill the Bucket

Own the Territory

A lead comes in. 60 seconds later, they've been contacted. Every time. Even at 2am.

What would the DryScale system do for your business?

No projections. Just what we've actually done.

Nick

Mike

Todd

Start where the foundation lives. Climb as the results compound.

Growth Engine

Market Leader

Market Dominator

Territory Owner

Full Stack Growth Partner

Every dollar. Every lead. Every call. Tracked in real time.

The top 5 objections contractors bring to the call.

I've been burned by agencies before. Why is DryScale different?

Does digital marketing actually work for waterproofing?

I get all my work from referrals. Do I need this?

Isn't waterproofing seasonal?

Do you offer a performance or ROI guarantee?

Apply for a strategy call. We'll look at your bucket.